Navigation for Business Administration and Management:

Career Information for Business Administration and Management

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Career Path

Marketing and Supervision—Whatever the career path you choose, it is likely that you will be marketing something (yourself, your company, a non-profit program, etc.), and that you will be working with and/or leading people. The A.A.S. Marketing and Supervision degrees (and certificates) will give you the tools to succeed in both these areas. These skills become increasingly important as your career progresses and as you take on greater responsibilities at work.

Small Business Management—If you would like to open your own business someday, or already own a business, the Small Business Management certificate will help you with launching the business (e.g. preparing a business or marketing plan) or running it better (marketing your products or services more effectively).

Valuable Life Skills—The business degrees and certificates teach you not just business skills, but critical life skills. The ability to lead people (supervision) and to persuade people to buy a product or service (marketing) have value far beyond just the classroom and even the business world. Not only will these degrees help you find a job, but they will also empower you in other areas, for example, in managing and investing your money.

Business Management: Marketing

Responsibilities:

  • Determine the demand for products and services offered by a firm and its competitors and identify potential customers.
  • Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.
  • Oversee product development or monitor trends that indicate the need for new products and services.

Sample Job Titles:

  • Marketing Manager
  • Marketing Director
  • Business Development Manager
  • Marketing Coordinator
  • Account Supervisor
  • Commercial Lines Manager
  • Commercial Marketing Specialist

Salary Range: $47,400 - $145,600+

Job Outlook: Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. Keen competition for jobs is expected.

College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common.

Business Management: Supervision

Responsibilities:

  • Plan, direct or coordinate the operations of companies or public and private sector organizations.
  • Formulating policies, managing daily operations and planning the use of materials and human resources.

Sample Job Titles:

  • Operations Manager
  • General Manager
  • Director of Operations
  • Store Manager
  • Chief Operating Officer (COO)
  • Chief Operations Officer

Salary Range: $43,100 - $145,600+

Job Outlook: A large number of openings will stem from the need to replace workers who transfer to other occupations or leave this large occupation for other reasons. Most jobs are filled by promoting office or administrative support workers from within the organization. Applicants are likely to encounter keen competition because their numbers should greatly exceed the number of job openings.

Business Administration

General business is a broad and exciting area that leads to many career opportunities. A few of the important areas of concentration within business are Marketing, Finance, and Management.

Finance
Areas
Employers
Strategies
  • Corporate Financial Management
  • Banking
  • Personal Financial Planning
  • Real Estate
  • Insurance
  • Money Management
  • Investment Banking
  • Banks and other financial institutions
  • Financial planning agencies
  • Insurance companies
  • Real estate brokers or agencies
  • Government agencies
  • Corporations
  • Take additional courses in math, statistics, and accounting to develop strong quantitative skills.
  • Develop strong interpersonal and communication skills.
  • Cultivate an eye for detail.
  • Gain experience through internships or summer and part-time positions.
  • Join student professional associations in the field of finance.

Management
Areas
Employers
Strategies
  • General Management
  • Human Resources
  • Office Systems
  • Operations
  • Production Management
  • Quality Control
  • Retail and other service industries
  • Manufacturing firms
  • Government agencies
  • Nonprofit organizations
  • Banks and other financial institutions
  • Hotels and restaurants
  • Health care industry
  • Develop strong interpersonal and communication skills.
  • Obtain leadership roles in student organizations.
  • Get related experience in area of interest through internships or part-time and summer jobs.
  • Build competency in statistics and computer systems for operations management.

Marketing
Areas
Employers
Strategies
  • Sales
  • Customer Relations
  • Purchasing/ Procurement
  • Retail
  • Banking
  • Market Research
  • Brand/Product Management
  • Profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Financial companies
  • Insurance companies
  • Print and electronic media
  • Retail industry
  • Consulting firms
  • Obtain sales experience through jobs and internships.
  • Develop excellent communication and interpersonal skills. Demonstrate a high energy level.
  • Get leadership experience.
  • Obtain an MBA for most brand management, consulting, and research opportunities.

Related Links

U.S. Department of Labor, Bureau of Labor Statistics, Federal Employment Projections for years 2004-2014.

Prepared by the Career Planning staff of Career Services at The University of Tennessee, Knoxville. (1992, Revised 1999, Revised 2004) UTK is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA Employer

 
 
 
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