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Business Administration (BUS)
Business


The following course information is effective for the Spring 2012 term.

Subj CatNoCourse TitleUnits   
BUS 122Principles of Marketing3 units  

Introduction to marketing fundamentals, nature of competition, basic marketing problems, policies of business enterprises, and marketing operation planning.
NOTE: Prior or concurrent enrollment in BUS 121 is strongly recommended.

Prerequisite: Language Proficiency and Basic Algebra Readiness

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