Business Administration (BUS)
Business
The following course information is effective for the Spring 2012 term.
| Subj CatNo | Course Title | Units |
|---|---|---|
| BUS 122 | Principles of Marketing | 3 units |
Introduction to marketing fundamentals, nature of competition, basic marketing problems, policies of business enterprises, and marketing operation planning.
Prerequisite: Language Proficiency and Basic Algebra Readiness | ||
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