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Business Administration (BUS)
Business


The following course information is effective for the Spring 2012 term.

Subj CatNoCourse TitleUnits   
BUS 212Business to Business Marketing3 units  

Business to Business (B2B) Marketing provides students with an understanding of how to market products and services to organizations rather than consumers. Market development, market mix concepts and target market planning are studied.

Prerequisite: BUS 121 or BUS 122

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