Business Administration (BUS)
Business
The following course information is effective for the Spring 2012 term.
| Subj CatNo | Course Title | Units |
|---|---|---|
| BUS 212 | Business to Business Marketing | 3 units |
Business to Business (B2B) Marketing provides students with an understanding of how to market products and services to organizations rather than consumers. Market development, market mix concepts and target market planning are studied. | ||
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